First Impression is the Last Impression! It takes less than a second, for a user to make his/her opinion about your business by its initial experience through its website. It is very important to make the first impression as the best for everyone who lands on the page.
There are certain myths and facts about website designing that you must know to make a relevant and successful website to attract quality traffic. Let's have a look at such 12 myths and facts about website designing.
1. People start viewing your website from the top left corner.
Like you just did! Yes, 99% people start viewing the website from top-left corner moving to bottom-right. So, put your most important messages in this area and try to make the purpose of your website clear, right here.
2. Pictures attract less attention than text.
On social media, pictures and videos may catch our attention more but the fact is that, the majority of people will simply scan them when they visit a website. Hence, try to make your text as useful as possible for the user.
3. Readers ignore banners. Danger Alert!
Viewers develop a bad taste to brands that use banners. Thus, make sure to not use them.
4. Fancy fonts are ignored.
We usually assume that fancy fonts are attractive and get noticed easily. But this is nothing more than a myth. New fonts are hard for people to process and as a result, fancy fonts can lead to losing visitor's attention.
5. Lists > Short paragraphs > Long paragraphs.
Our attention spans have reduced from 10 seconds to 8 seconds. As a result, long texts are not preferred by readers. So, shorter the better. Even though longer texts are good for SEO still they are not preferred because too much text effects the responsiveness of the website.
6. Most people never reach the lower parts of your website.
To make the best use of your website, make sure to provide as much relevant content as possible in the initial part of your website so that the user finds it helpful and gets engaged with the content to read it till the end.
7. Big pictures, more attention
If you use photos on your website or landing page, make them Big and Bold with a relevant message. This will help grab user attention.
Shoora Vagmine's Pvt. Ltd. is a good example of a perfect way to use pictures on a website.
8. Headlines also draw attention.
People use headlines to scan through your website. Once they find something related to their problem, only then do they read the inside text. So, use as many descriptive headings as possible.
9. Visitors spend more time looking at menus and buttons than other parts of your website.
Menus and buttons are generally what lead us to solutions to our problems. Visitors pay extra attention to these as they want to see what the options are as soon as possible.
Hence, you should also pay extra attention to what you put in your menus and how you label your call to actions.
10. Ads, that are placed on the top or left part of your website, get the most views.
Most people will never scroll down to the bottom of your website. If ad impressions or clicks are your main source of revenue, you’ll want to optimize for them to be in the “viewing pattern”.
11. Ads, that are placed inside or below most viewed content, get more views.
Ever get into a state of flow while reading an article and then end up on an entirely different website? The chances are high that this was a well-placed in-content ad.
If you’re creating value with your article, these are often unexpected and thus get a bit more attention.
12. White space is good!
If people get overloaded with a ton of text, then there is a possibility that bounce rate of your website is higher. And nobody wants that. So, keep your text relevant and sufficient.
13. Life span of a website is only 3 years
A website once made is a gift for a lifetime. If you think the same then surprise, surprise! The fact is that a website has a life span of only 3 years. We all know that digital space is evolving continuously, as a result , every website needs to be updated to latest technology from time to time.
At present, Artificial intelligence (AI) and Blockchain have made a wide impact on websites.
14. A website looks different on different screens.
Many people think that a website looks same on various devices like desktop, android, IOS etc. but this is not true. A website that may look a certain way on one device, looks completely different on another device. For example : facebook looks different on desktop and mobile.
Conclusion : If you want to make the use of your website to the fullest, do not get fooled by the myths around. You need not just copy paste the format of a website, you can choose to design your website differently but do stick to the myths and facts about website designing mentioned above to make your website worth visiting.
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